Summary. Essence of investment resources of educational services of enterprises is analysed taking into account adaptive control in the context of vocational education. For their realization around to an enterprise the system of mathematical correlations that describe the investment resources of educational services of the system "enterprise – educational establishment" in the conditions of an increase risk taking into account the special purpose capital of endowment fund is brought. An optimization model, that on the basis of the project-oriented approach binds the investment resources of educational services of enterprise to descriptions of behavioral model model of processes, project environment, models for the evaluation of risks of Altman and Taffler, is offered, that generalized taking into account in efficient losses.

Key words: investment resources, enterprise, educational services, risk, endowment fund, optimization model, project-oriented approach.