Summary: The situation today in the market of hotel services in Ukraine, was described. The reasons that influenced the decline of the hotel market, were identified. Problems because of which the hotel can not get the maximum profit, have been identified. Events that will help owners to effectively manage the hotel and get more money, have been proposed. The need to implement the work at modern information systems has been proven. The need for specialization of the hotel was founded.

Keywords: profits, marketing politics, motivation, specialization, additional services, informative systems, interactive menu.